"Form without function is formalism. typography can neither be modern nor beautiful if it just pays homage to form rather than fulfill its purpose - a legible communication."
Robert Büchler was born on April 23, 1914 in Basel. He apprenticeship as typesetter at the A.G Frobenius in Basel from 1923-1933. He got training in course in typography, type drawing under Jan Tschichold and Emil Ruder; script writing and photography under Theo Ballmer and figurative drawing under Theo Eble in Basel school of design. He also learned art history at the Basel Art Museum under Georg Schmidt. In 1947, he was appointed to instruct typography at Basel School of design. As a teacher "Büchler was generous teacher who often allowed students of the typography class to design the poster for the Basel Trade museum (Gewerbemuseum)" Helmut Schmid.
Büchler is one of the pioneer of the development of modern typography. His typography always looks elegant. The square logo of the company Barfüsser-Druckerei set in medium akzidenz grotesk looks solid. It combine with a vertical orientation red type on the left make it more pleasant to see. The Typographische Monatsblatter's cover became the inspiration for the magazine Die Neue Grafik. Absolutely the typography poster from the year 1960 become a historical poster. "the poster explains the typography: uppercase separated in vowel and consonants; lower-case separated into vowels and consonants. The lower-case t, almost incidentally, extends into the theme of the exhibition. This alphabet motif was also used on the cover for the exhibition catalog as well on the cover of special issue of TM, introducing event. " Helmut Schmid. You can also read his writing about Robert Büchler in helmut schemed: design is attitude. I do also posted an optical square book that Büchler designed, Paul Klee: the thinking eye.
Rudolf Hostettler the editor of Typographische Monatsblatter describe Büchler's work "Büchler always regarded the deliberate design of even the munutes typographical work as professional matter of course. He rigorously selects from a vast array of typographical means. He achieves unpretentious, generously plain, almost ascetic solutions through omission. That is how he has managed to develop his own personal style."