“We need to aim at essential things, to remove every redundant effects, every useless flowering, to elaborate a concept on mathematical bases, on fundamental ideas, on elementary structures; we strongly need to avoid waste and excess.”
AG Frozoni was born on March 15, 1923 in Pisoia, Italy. He opened his studio in Bresica in 1945 specializing editorial, graphic design, industrial design, exhibition and architecture. Two years later, he found and edited the art and literature journal "Punta" in Bresica. He moved to Milan in 1956. He taught at Institute of Visual Communication of Milan, Institute of Art of Monza and found his workshop school from 1982 to 2001. He always gives an advice to students "Design must not be understoond as a simple professional activity, but it is primarily a way of life, a way of relating oneself to life, and choice of behavior. A design's most profound meaning is not so much that of building a house. but primarily building ourselves, And I also tell these young people that he design of their existence is the commitment which must be their main preoccupation; this commitment had to be continuous and total, not transitory and relative."
Courtsy: A.G Fronzoni