“2.500 years ago Confucius said that not words and not laws are ruling the world, but signs and symbols. The designer should be the interpreter of this reality. Designing a logo or a poster, I am always looking for synthesis with the balance between form and content. Because if the form prevails the solution can be appealing only aesthetically, but if the contests prevail, the image can be boring.”
Armando Milani was born in Milan on October 11 1940. He studied at Scuola Umanitaria in Milan under Albe Steiner from 1957-1962 and then worked successively for Ufficio Grafico Roche, Studio Giulio Confalonieri and Studio Boggeri. In 1970, he established his own studio in Milan. In 1977, he moved to New York and collaborated with Massimo Vignelli for two years before he open his own studio. He is specialized in branding programs, design of logos, corporate identity programs, book design and posters.
The design that I prefer is the Dove of peace poster. A very simple design but very effective. In our imagination the dove is moving from the bottom to the top making the poster very exciting. This is a great sample of communication in the poster design. I have a strong respect for his dedication to share his ability for the human needs. These are some works of beauty, clarity and simplicity.